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What is digital marketing?

Digital marketing is the process in which people use digital communication devices such as computers, smartphones and tablets for the purpose of marketing. It mainly focuses on major digital channels including search engines, social media, email, websites and apps to connect with prospects and customers.

What does a digital marketer do?

Today, digital marketing has emerged to the position where it has become necessary for each and every brand to consult an expert Digital Marketeer for developing effective digital marketing strategies and implementing them. So, if you are just beginning with digital marketing, we would suggest that you should consider reaching out to an experienced and versatile digital marketer.

Would my business benefit from digital marketing?

Absolutely. In spite of the fact that many organizations continue to approach digital marketing with skepticism, avoiding digital marketing would result in  your business missing upon opportunities and access to the media that the majority of your target audience turn to first all the time.

What’s the biggest mistake digital marketers make?

Blowing out their trumpets too loud. Although, it can be agreed upon that the primary goal of any organisation is marketing is to create leads. In this digital era, a brand-centric, sales approach would be considered as a SPAM and might result in diverting the users enthusiasm away from your organization. So try to focus on a more customer-centric approach.

How often should I update my website?

Well, it can be said that websites with no updates and new content could perform well under the influence of useful digital marketing objectives. However, a static website these days is considered as more of a digital brochure that produces little. Moreover, the Internet and its search engines keep changing from time to time at a rapid rate. So, in order for them to notice you, you need to keep updating your website with fresh content. Moreover, a website redesign or revamp will help to keep your website up-to-date with both technology and search engine algorithms. So, it is  recommended to update fresh content on your website at least every two weeks and redesign or revamp your website every 3-4 years.

What do I need to know about mobile marketing?

Mobile phones are the most used gadgets or communication devices in the world. A majority of the world population including your target audience spend a lot of their time using a smartphone. So, mobile marketing majorly focuses on strategies that target the most common usage of mobile communication such as messaging, mobile applications, and mobile websites. It can be said that a brand that ignores mobile marketing is missing up on a lot of opportunities.

What is content marketing?

Content marketing is the marketing technique that involves creation of educational and/or entertaining content and its distribution in order to generate brand awareness, traffic, leads and sales. It is one of the most economic ways of digital marketing. Although, unlike ads, it does not explicitly focus on promoting just your brand.

What’s involved in creating a content marketing strategy?

A content marketing strategy is a plan that focuses on grabbing the attention of your potential customers with your content. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.

Do I need a blog?

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

What content should we create?

There is no specific answer to this question except to say that you should create content which will help the buyers find relevant and useful information about your brand, its services and products. It mostly includes blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.

How often do I need to publish blog posts or create new content?

Search engines index your site as often as you publish content. However, both your audience and search engines don’t value bad content. So, the answer to this question is you should create content as often as you can create great content. However, you must keep in mind your Investment and ROI.

How do I get people to read our content?

Great headlines are the key to grab attention and get people to read, watch or listen to your content. However, your reputation also becomes a factor here. So, you need to build and honor it with the content you create.

What is SEO?

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. This practice helps in increasing the quantity and quality of your traffic which in turn results in Lead Generation

Why is SEO important?

Ask yourself, what is the maximum number search results that look into while searching on a search engine. Most people don’t care to look into more than top ten ranking results. So it is SEO that makes your website visible in the top ranks of the search engine. In other words, it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

What is local SEO?

Local SEO is the process of optimizing your online presence to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

What are keywords?

Keywords are the words and phrases searchers use to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and their related topics as an integral part of SEO.

What determines search engine rankings?

This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.

How do I get mentioned and linked to on other websites?

There are a number of strategies that you can apply to earn mentions and backlinks. However experts suggest that there are three most used strategies in specific. They are:

  1. Secure opportunities to write guest posts on influential blogs.
  2. Create relationships with influencers in your industry.
  3. Consistently create and promote content worthy of mentions and links.
What is PPC?

PPC stands for pay-per-click. As the name suggests, it is a way of buying web traffic. In these campaigns, advertisers pay a fee every time one of their ads gets clicked by a potential lead. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

What is sponsored content?

Sponsored content can be called Digital Advertorials. It is the content that gets published on behalf of a sponsor. Today, many publishers have created divisions devoted to writing and designing sponsored content ranging from articles to videos, infographics and microsites.

What is a buyer persona?

A buyer persona is the portrait of your ideal customer, which is assessed based on market research and acquired data. They usually include customer demographics, behavior patterns, motivations, and goals. They reveal insights about the buyers’ attitudes, concerns and criteria that drive their buying decisions.

What is inbound marketing?

According to Hubspot, the inventors of this marketing technique, “Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.”

Unlike its counterpart, this technique doesn’t put up a fight for grabbing potential attention. On the other hand, it involves addressing the problems and needs of an ideal customer by  creating content specifically designed for this purpose. Moreover, this helps you to attract qualified prospects and build trust and credibility for your business.

What is marketing automation?

Marketing automation is the use of third party software and applications to manage marketing processes and campaigns across a wide range of channels. This helps in streamlining various aspects such as lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more.

An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the process which increases the percentage of conversions from your web pages. CRO involves application of special techniques that will improve the elements on your site (or app) through testing. In other words, it majorly focuses on moving users towards their next course of action.

What is interactive content?

Interactive content is a special form of content that focuses on action interacting with the users just beyond reading, listening or watching. In other words, the users receive real-time, personalized results that they come looking for.

Why is social media important?

A majority of your potential customers are active on one or more of the major social networks where billions of people spend their time all the time. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.

Which social media channels should I use?

Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.

How can I control my brand on social media?

On social media, your brand is literally in the hands of your audience. So technically you can’t “control” what is being said about it. However you always have the option to join the conversations, to interact with your customers and show that you care about them.

Is email marketing still effective?

Email marketing has always been quite effective. In fact it is stronger now more than ever. It is in many ways more popular when compared to any other social media. That is because it is more private, personal, and reliable at the same time. On the other hand, most people tend to check their emails many times a day.

Should I buy an email list to get started?

No. It is necessary for you to grow your email marketing with an organic list. Otherwise there is a high probability that you will end up in the SPAM folder. A small list of potential target users can be more valuable when compared to a large list of uninterested users.

Do I need an email newsletter?

It is actually a good practice to send regular updates on new content, new products, events, etc, to your subscribers. However you should not expect the number of subscribers to grow rapidly with your newsletter.

How long does it take to see results?

Usually paid digital marketing campaigns are well known for rapid creation of results. However, unpaid forms of digital marketing such as content marketing, email list building, and search engine optimization take time. So they require persistence and patience. You might see some results in a matter of months, however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.

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