Linear vs Cyclical Time: Rethinking Therapy Goals
A client sits across from their therapist, quietly frustrated that they cannot answer the question “where do you see yourself in six months.” It is not that they lack insight or motivation. It is that the question assumes progress moves in one direction, from a worse present toward a better future, and that assumption does […]
Strategic Marketing for Healthcare Associates & Networks
When a group of mental health professionals come together as a network, their collective expertise should be their greatest marketing asset. Most of the time, it is their biggest blind spot. Solo practitioners compete on personality. Networks compete on depth. That is a stronger hand. But only if the marketing knows how to play it. […]
