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Case Study: Corriander Leaf

Repositioning a Fine-Dining Indian Restaurant into a Recognized Premium Brand in Myanmar

Elevating perception, consistency, and brand recall across digital touchpoints.

Client Name

Corriander Leaf

Industry

Fine Dining / Hospitality

Business Size

Two Restaurant Branches

Location

Myanmar

Engagement Duration

4 Years

Services Used

SEO, Social Media Management, Branding, Email Funnel, Ongoing Creative & Graphic Design

Rating

Projects Delivered
0 +
Design Assets Built
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The Context

Corriander Leaf was a fine-dining Indian restaurant operating two branches in Myanmar.

While the food quality and in-restaurant experience were strong, the brand’s external presence did not reflect the sophistication of the dining experience.

The restaurant operated in a competitive hospitality market where diners increasingly relied on:

  • Online discovery
  • Visual cues to assess quality
  • Social media to decide where to dine

Despite offering a premium experience, Corriander Leaf lacked a cohesive brand identity across digital and physical touchpoints.

The Core Problem

The challenge was not the product — it was perception and consistency.

While the food quality and in-restaurant experience were strong, the brand’s external presence did not reflect the sophistication of the dining experience.

Key issues included

  • No clearly defined premium brand positioning
  • Inconsistent visual language across platforms
  • Social media that failed to reflect a fine-dining experience
  • No central digital destination to communicate the brand story
  • Limited brand recall beyond existing customers

To grow sustainably, Corriander Leaf needed to look, feel, and communicate like a premium brand—everywhere.

Our Approach

We Approached This Engagement As A Long-Term Brand-Building Partnership, Not A Short-Term Marketing Campaign.

Mental health landing pages cannot follow traditional sales-page formulas.

Elevating the Brand to Fine-Dining Standards

We repositioned Corriander Leaf as a premium Indian dining experience, aligning its digital presence with the sophistication of its cuisine and service.

  • Defining a clear brand personality and tone
  • Creating a refined visual identity suited to fine dining
  • Establishing consistency across all customer-facing platforms

Building Consistency Across All Touchpoints

We ensured that every interaction—online or offline—felt cohesive, intentional, and refined.

From social media visuals to the website and in-restaurant creatives, the brand experience became polished, recognizable, and memorable.

Execution

Over the 4-year engagement, we supported Corriander Leaf across multiple brand and marketing touchpoints.

Branding &
Visual Identity

Includes

  • Developed a brand system aligned with premium dining
  • Designed consistent color palettes, typography, and visual styles
  • Created brand-aligned marketing and in-restaurant creatives

Social Media
Marketing

Inclueds

  • Built a strong, visually consistent social presence
  • Curated content highlighting cuisine, ambiance, and experience
  • Maintained refined tone and storytelling across platforms

Website Design
& Development

Includes

  • Designed and developed a modern, brand-aligned website
  • Positioned the restaurant as a premium dining destination
  • Improved discoverability and credibility for new customers

Results & Outcomes

Over the 4-year engagement, Corriander Leaf achieved measurable brand and business growth:

Growth In Social Media Following,

Driven by consistent branding and high-quality visual storytelling.

Increase In Online Discovery

Supported by a strong website and cohesive digital presence.

Most importantly, Corriander Leaf evolved from being just another restaurant to being recognized as a premium Indian fine-dining brand in its market.

Why This Worked

Hospitality marketing is not about aggressive promotion—it’s about experience translation.

  • Translating the in-restaurant experience into digital form
  • Using visual consistency to signal quality and trust
  • Building long-term brand equity instead of short-lived campaigns

By treating branding, social media, and digital presence as a single integrated system, Corriander Leaf was able to grow steadily and sustainably.

Key Takeaway

In hospitality, perception drives choice.

When your brand presentation matches the quality of your offering, customers don’t need to be convinced—they arrive already expecting excellence.