graphic designing

What are the 8 types of graphic designing

Table of content

  • The 8 types of graphic design:
  1. Visual identity graphic design
  2. Marketing & advertising graphic design
  3. User interface graphic design
  4. Publication graphic design
  5. Packaging graphic design
  6. Motion graphic design
  7. Environmental graphic design
  8. Art and illustration for graphic design

Before diving into the eight categories of graphic design, let’s first cover the basics: What is graphic design? However graphic designing is the creation of visual compositions that use text, images, color, and shape to solve problems and communicate ideas. There are many different types of graphic design, each with a particular area of expertise, because there is no one optimal way to do that.

Even though they commonly overlap, each type of graphic design requires a specific set of skills and creative methods. Many designers concentrate on a single type, while others focus on a collection of similar or related types. Hence if you want to avail graphic design services for your business, simply reach out to one of the best Digital marketing agencies “Cyber Dolphins Pvt Ltd”.

The 8 types of graphic design:

Graphic Designing

1. Visual identity graphic design

A brand serves as a conduit between a company or organization and the people it wants to reach. A company communicates memories, emotions, and experiences through its brand identity in addition to its personality, tone, and spirit. Also as it sounds, graphic design for visual identity refers to the visible elements of brand identity that work as a company’s outward representation and communicate its intangible characteristics through images, patterns, and color.

Visual identity design is one of the most often used styles of design. Visual identity graphic designers need to have a general awareness of all types of graphic design in order to generate design elements that look good in all visual media. They also need excellent communication skills, the capacity for imaginative and creative thought, and a passion for researching various industries, markets, firms, trends, and competitors.

2. Marketing & advertising graphic design

When most people think about graphic design, they typically picture artwork created for marketing and advertising.

Businesses rely on profitable marketing initiatives to influence the purchasing decisions of their target market. However a successful marketing strategy taps into consumers’ desires, needs, awareness, and satisfaction with a certain good or service. Graphic designing helps firms market and communicate more successfully since people will always find visual material more appealing.

Examples of marketing graphic design:

  • Postcards and flyers
  • Magazine and newspaper ads
  • Posters, banners and billboards
  • Infographics
  • Brochures (print and digital)
  • Vehicle wraps
  • Signage and trade show displays
  • Email marketing templates
  • PowerPoint presentations
  • Menus
  • Social media ads, banners and graphics
  • Banner and retargeting ads
  • Images for websites and blogs

3. User interface graphic design

How a user interacts with a tool or application is referred to as the user interface (UI). Interface design is the process of creating user-friendly, intuitive interfaces (UI design).

Screen, keyboard, and mouse together form a user interface (UI), but in the context of graphic design, the UI focuses on the visual experience of the user and the production of on-screen graphic components including buttons, menus, micro-interactions, and more. Hence a UI designer must combine technology utility with visual appeal.

Examples of user interface graphic design

  • Web page design
  • Theme design (WordPress, Shopify, etc.)
  • Game interfaces
  • App design

UI designers must be team players that have a strong background in visual design, as well as a firm understanding of UI/UX principles, responsive design, and web development. They demand experience with graphic programs as well as computer languages like HTML, CSS, and JavaScript.

Read More: Website designing examples to grow businesses


4. Publication graphic design

Publications are lengthy works that are widely disseminated in order to reach an audience. They have traditionally been a print medium. In addition, publication design is a conventional design aesthetic, examples include books, periodicals, newspapers, and catalogs. But there has been a considerable rise in digital publication recently.

In order to create layouts with carefully chosen typography and extra artwork, such as photography, graphics, and illustrations, publishing-specific graphic designers work with editors and publishers. However publication designers may work on a freelance basis, as staff members of creative agencies, or as internal employees of publishing companies.

Examples of publication graphic design

  • Books
  • Newspapers
  • Newsletters
  • Directories
  • Annual report
  • Magazines
  • Catalogs

Publication designers need to be excellent communicators, planners, and layouters. They need to be adept at color management, printing, and digital publication in addition to graphic designing.

5. Packaging graphic design

Most goods need to be packaged in some way to safeguard them and prepare them for storage, delivery, and sale. However, packaging design has the capacity to speak to customers directly, making it a very effective marketing tool. However each package—be it a box, bottle, bag, can, container, or canister—provides an opportunity to share the brand’s narrative.

Conceptualizations, print-ready files, and product mockups are produced by packaging designers. This calls for extensive knowledge of print technology in addition to prior manufacturing and industrial design work. It is usual for designers to find themselves producing supplemental materials for a product, such as photography, illustrations, and visual identity, because packaging design crosses so many disciplines.

Packaging designers might specialize in a certain business (such as food or toys for children) or type of packaging, or they can be generalists (such as labels or beverage cans). Their work necessitates not just having a strong functional understanding of print and industrial design, but also having excellent conceptual and problem-solving skills. Hence they must be flexible and up-to-date on trends if they are to meet the needs of consumers, marketers, and manufacturers.

6. Motion graphic design

Motion graphics are essentially still images that move. However online media, television, and cinema may use animation, audio, typography, pictures, and video among other effects. Hence the rise of video content and recent technological breakthroughs have both contributed to the medium’s explosive growth in popularity.

“Motion graphics designer” is a more modern speciality for designers. The once-exclusive TV and cinema art form is now more widely available and more reasonably priced because of technological improvements that have reduced production costs and time. However there are many new markets and employment opportunities now available thanks to the introduction of motion graphics as one of the newest design genres on all digital platforms.

Examples of motion graphic design

  • Title sequences and end credits
  • Advertisements
  • Trailers
  • Presentations
  • Promotional videos
  • Tutorial videos
  • Websites
  • Apps
  • Video games
  • Banners
  • GIFs

7. Environmental graphic design

However environmental graphic design, which visually links people to places, improves their entire experience by making spaces more memorable, engaging, instructive, or easy to navigate. Also here are a few illustrations of environmental design, a broad field of graphic designing:

Examples of environmental graphic design

  • Signage
  • Wall murals
  • Museum exhibitions
  • Office branding
  • Public transportation navigation
  • Retail store interiors
  • Stadium branding
  • Event and conference spaces

Using landmarks, signage, and other visual cues, environmental graphic design that focuses on wayfinding aids people in locating where they are and where they need to go so they can get there without becoming lost.

8. Art and illustration for graphic design

Although graphic design and graphic art are frequently confused, they are actually very dissimilar. Illustrators and graphic artists create original works of art, whereas graphic artists create compositions to communicate ideas and handle difficulties. So they have created works of fine art, home decor, and narrative illustrations, among other media.

Graphic art and illustration, while technically not types of graphic design, are produced in such large quantities for commercial purposes that it is impossible to discuss one without the other.


  • T-shirt design
  • Graphic patterns for textiles
  • Motion graphics
  • Stock images
  • Graphic novels
  • Video games
  • Websites
  • Comic books
  • Album art
  • Book covers
  • Picture books
  • Infographics
  • Technical illustration
  • Concept art

However graphic designers collaborate with writers, editors, managers, marketers, and art directors to create their work utilizing a variety of media and techniques in all types of graphic design services. Hence they usually incorporate a foundation in the visual arts, animation, or architecture. Thanks to overlapping skills and apps, it is simple to find graphic designers who also work as illustrators and graphic artists (and vice versa).

Hence we hope this blog makes you understand the different types of Graphic designs, Cyber Dolphins Pvt Ltd. is the leading digital marketing agency that deals with all kinds of marketing and provides you with the best services. If you want your business to touch the longest heights, you can contact us. Also we have graphic design professionals with us who may help you stand out from the crowd by providing you the top notch graphic design services.