Marketing for Faith-Sensitive Therapists Without Limiting Reach
Values-based care doesn’t mean small visibility. There is a widely held assumption in the therapy world that positioning yourself as a faith-sensitive therapist is a trade-off. That by signalling your values, you narrow your audience. The more specific you are about integrating spirituality into your practice, the fewer doors you open. That assumption is wrong. […]
Marketing for LGBTQ+ Affirming Therapists: Building Visibility With Safety
Inclusion starts before the intake form. When an LGBTQ+ person is searching for a therapist, they’re not just evaluating clinical competence. They’re looking for evidence, real, specific, visible evidence, that your practice is safe for them. Not tolerant. Not open-minded in a vague, general way. Actually safe. For LGBTQ affirming therapists, visibility alone isn’t enough. […]
