email marketing

Steps to Create an Effective Email Marketing Strategy

Table of content

What is email marketing?

When promoting the products or services your business provides, email marketing is a powerful marketing channel. Also it can help you notify your customers about your newest products or deals by being incorporated into your marketing automation campaigns. It can also be very crucial to your entire marketing plan to use several types of marketing emails for lead generation, brand awareness, relationship building, and consumer interaction in-between transactions.

Types of Email marketing

email marketing

There are many different types of email marketing. Each performs a particular job and uses a different technique to engage your audience. In order to help you create the most successful email marketing strategy for your organization, Cyber Dolphins Pvt Ltd will look at a few of the many different types of email marketing.

1. Welcome emails

This kind of email welcomes customers and invites them to find out more about your service. They frequently provide a free trial or some other benefit. It serves to familiarize a potential customer with the business.

2. Newsletter emails

Email newsletters are widely used and typically include information about new products and services. They might also include blog posts, articles, and customer reviews. The reader will typically be prompted to take action with a call to action, such as reading a recent blog post or researching a recent product.

3. Lead nurturing emails

This kind of email targets a certain audience through a series of emails with the goal of eventually converting them. Lead nurturing emails usually target a set of people who are already interested in a specific product or service, and they then work to pique their curiosity with successive emails that offer more details or useful incentives. However the goal is to transfer users from the consideration stage to the buying step.

4. Confirmation emails

People who recently signed up for emails or newsletters or made their first online transaction might receive a confirmation email. Also you can be certain that the prospect has done this and is on your list to receive more information by doing this. These may include extra steps for customers to complete and serve as a way to let users know when a sign-up or transaction has been successful.

5. Dedicated emails

You send a dedicated email when you just want to get in touch with a certain group of people on your email list. Its list may be compiled using recent purchases, inactive clients, new members, and other specific forms of criteria.

6. Invite emails

These emails usually include details on upcoming seminars, conferences, and product releases. Businesses often utilize these emails to highlight and spread notice of outstanding events as they happen.

7. Promotional emails

These commercial emails are usually generic, widely distributed, and fairly common. They frequently keep customers informed and may even hint at upcoming products and services.

8. Survey email

Customer comments are one of a business’ finest resources. These emails show your clients that you value their opinions and are dedicated to creating experiences, goods, or other things that they will enjoy. However by incorporating the ideas from these surveys into their present array, businesses may use the feedback to enhance their current offerings.

9. Seasonal marketing emails

Many companies remind their customers and potential customers about upcoming specials and promotions during the holiday season and other festive times. They frequently fall on the same day as holidays like Christmas, Valentine’s Day, Mother’s Day, and Father’s Day.

Read More: Tips for starting Email Marketing Campaign


These are the followings crucial steps you need to create an effective email marketing strategy

When you have a goal and have selected an email marketing service, creating an email marketing strategy is simple. Hence to create an email marketing strategy, follow these steps from one and only Cyber Dolphins Pvt Ltd.:

1. For your email marketing campaign, establish an objective.

When beginning an email campaign, you should first decide what you want the campaign to achieve for your company. However you will be able to navigate the process and make important choices if you have a clear aim in mind. The following are some examples of common campaign objectives:

  • Increasing online traffic
  • Increasing in-person or online sales
  • Hawking goods or services
  • Welcoming new participants
  • News Releases Donation Requests
  • Seeking to promote online user-generated content
  • Seeking glowing testimonials from contented clients

2. Choose an email marketing service.

Consider your company’s needs and objectives when selecting a service, then pick the option that best satisfies them. The options for email marketing services are covered in more detail below.

3. Build an email marketing list.

Although time-consuming, building an email marketing list is essential. Because it represents your target market, your email list is the most important component of your email marketing strategy. Even while it could be tempting, you’re much better off building your email list naturally. Hence with an organic list, you can be sure that you’re connecting with people who want to hear from you and will interact with your content.

You can find email addresses for your list in the following places:

  • Current email lists
  • Contacts from currently active email accounts
  • CRM software, or customer relationship management
  • Systems for managing contacts
  • Systematic e-commerce
  • New email subscription requests from social media or your website

4. Segment your email marketing list.

It’s crucial to segment your email list once you have one. However by using market segmentation, you may send your audience personalized emails based on their interests or demographic data. Someone is more likely to open and interact with an email the more relevant it is to them. Here are some examples of audience segmentation strategies:

  • Geography
  • Demographics
  • Past purchases
  • Buyer behavior
  • Expressed interests
  • Email engagement

5. Create an email marketing strategy and build your email message.

If you utilize an email marketing platform, creating an email campaign is simple, however the specific processes will vary depending on the supplier. Hence the majority of services provide email marketing templates and provide instructions on how to position components like headers and CTAs.

6. When running an email marketing campaign, use autoresponders.

Autoresponders are typically included in email marketing software to build automated email sequences. You can use autoresponders to send timed automated messages as well as emails that are automatically sent in response to certain actions, such as a consumer providing their email address. However autoresponders create leads, establish credibility, send transactional emails, confirm orders or shipments, and offer customers with helpful information.

By automatically delivering triggered emails, such as a newsletter, welcome email, or automated customer care communications, autoresponders can save you a lot of time and work.

7. Make your email marketing campaigns trackable and analytic.

Tracking email statistics is the greatest approach to understand your email campaigns. However analytics can reveal areas for improvement, the number of customers engaged with your emails, and more. Also you may tailor your statistics in countless ways to get the precise numbers you require.


When you want to grow your brand or sell your items, email marketing is the most often used and effective email marketing strategy. We discussed how email marketing, specifically the use of promotional emails, may aid in business growth in this post. If you want, Cyber Dolphins Pvt Ltd. will also provide you with some advice on how to create a successful email marketing campaign.