Steps To Be Followed to sell your product


Basically, your sales figures depend on mindful research and planning, genuine communication, and planning skills in persuasion and ending a sale. By using these essential steps of selling, you can easily develop a successful sales process for your business. Multiple steps can be taken at the same time or in a different order, depending on the size and type of sale.

These are some steps of the sales process that are a good start because you need to customize it according to your particular business. Hence more importantly, to your target customers as you pass them through the sales funnel. 

Step 1: Inspecting and qualifying

Do your research to identify the people or companies who might be interested in your product or service before planning the sale. This step is called inspecting, and it’s the essential step for the rest of the sales process. A lead is a dormant buyer. A prospect is a lead that is identified or determined to be ready, willing, and able to buy. The inspecting and qualifying step relate to the requirements awareness step in the buying process.

Step 2: Preparation

It is very important to do your task by researching your customer and planning the conversation before making a sales call, email, or visit. A good and qualified salesperson first researches a prospect familiarizes themself with the customer’s requirements and then learns all the suitable background info about the individual or the business.

Step 3: Approach

This is the step where you make your first impression. You will do this by introducing yourself, explaining the purpose of your contact, and establishing a bond with your prospect. First impressions are critical in building the customer’s trust. Your first work is to develop a bond with the customer. This step of selling a product usually involves an introduction of the company, asking warm-up questions from customers, and explaining who you are representing and who you are.

There are three methods of approach which are as follows:

  1. Premium approach: The premium approach refers to presenting your potential customers with a gift or present at the beginning of your interaction.
  2. Question approach: This approach is all about asking a question to get the prospect interested.
  3. Product approach: This approach refers to giving the prospect a free trial to experience and evaluate your service.

Step 4: Presentation

Your research and all your preparation result in success when you propose your sales to your potential prospect. When you are ready for the presentation you will understand your customer’s requirements well enough to be sure you are offering a solution to their queries of customers. Your presentation should be customized according to the customer, explaining to them how the product meets that person’s needs. Now is the time to focus on the benefits of your product or service. At this point, the customer is using the information as part of a following of possible solutions. There is a possibility that they might be researching your offer compared to others. It is during this part of the sale that you can use upselling and cross-selling to attract the customer further.

You will know if you would receive additional benefits from an enhanced product or service offering, once you have identified your customers’ needs is called upselling. Cross-selling is throwing additional products that are related to the product your customer is purchasing.

Step 5: Handling objections

After you’ve presented your sales presentation, it’s obvious for your customer to have some hesitations, known as objections. Good salespeople look at objections as opportunities and respond to customers’ requirements.

Step 6: Closing the sale

The important and challenging part of the sale is closing it. Actually, this is where you have to ask if the potential customer is willing to make the purchase. You have to finish all the transactions and close the sale by agreeing to the terms. Your customers are happy as the product will meet their needs.

Step 7: Follow up

Hence you made the sale. While it might seem like you’ve accomplished your goal, the customer journey continues. Follow-up is an important part of guaranteeing customer satisfaction, keeping customers, and prospecting for new customers. This might mean that the product has met the customer’s expectations.

Cyber Dolphins Pvt Ltd is the association that provides information related to the business. Use these 7 steps of selling a product to create your own sales sequences and enhance your business.