Corriander Leaf Case Study
To create an approachable website and create and implement strategies for content marketing.
The Corriander Leaf is an Indian Fine-Dining restaurant located in Yangon, Myanmar. It was established in 2011. The Corriander Leaf offers the perfect blend of an irresistible menu stirred with innovative recipes and seasoned with the fresh and alluring flavors of traditional Indian Spices. The Corriander Leaf is the ideal place for intimate soirees, individual dinners, family functions, or large corporate events with comfortable seating, private dining rooms, ballrooms, and a modern decor theme. The Corriander Leaf also provides catering services and the royal “Corriander Leaf” banquet hall for exclusive events. That is why The Corriander Leaf provides the true “Indian Fine-Dining Experience.”
Corriander Leaf had been in the restaurant business for more than a decade, they did not have an online presence. Our major challenge was that we had to build everything from scratch and increase the brand visibility on the digital market. So, we launched their social media accounts and created an aesthetically pleasing website to increase their brand awareness through our modern and magnificent digital marketing strategies.
Our digital strategy for Fire & Ice was straightforward and to the point. It helped us in increasing their brand value and brand awareness as well. Following is the breakdown of our strategy:
While forming the website, we were pretty sure about our objective. Our designers worked really hard to bring that objective to reality and formed an aesthetically pleasing website. The specific details about the catering and karaoke section at the restaurant were displayed in an interesting manner. We also kept in mind that the user’s experience is not hampered and the site is easy to navigate. The color theme and graphics were chosen keeping in mind the theme of the restaurant. Our website received a lot of praise and recognition from everyone and increased their sales as well.
Our social media marketing strategies were far-sighted and proved to be extremely effective. Our regularity, originality, and relatability were the major factors for the remarkable success of our social media presence. We made sure that our captions were catchy and the hashtags were extremely relevant, in order to maximize the reach. We used the various features of the restaurant to create interactive social media posts.
Our team made sure that the website was optimized properly and had relevant keywords. All SEO factors such as link building, mapping keywords, master keyword research, boosting link equity, etc. were taken care of and proved quite effective.
Our expert designers made amazing, eye-catching, and relatable social media posts, web design templates, and other graphic designs, themes, and templates. Designers used typography and photographs by applying visual hierarchy and page layout strategies to satisfy the unique needs of users and focus on the logic of presenting elements in interactive designs to improve the user experience.
Chart showing the growth in web traffic since the revamping of the website: