Facebook is the leading powerhouse among social media platforms. So as a business, you want to make the most of it. And we don’t just mean social media marketing campaigns.
Contrary to popular belief, relying solely on social media audiences isn’t always the best idea. Social media is a third party. You’re constantly battling with algorithm changes that limit your reach. And if you get hacked, you could immediately lose all your contacts!
Optimize your social media to capture contact info for your email list instead. Facebook ads are a great way to do just that! These ads reach audiences on both Facebook and Instagram, so they have huge growth potential. Here are a few simple strategies you could try out.
Grow Email List With Facebook Ads
You don’t have to pay for everything you share on Facebook. Instead, create an ad campaign for a particular call-to-action. For instance, an ad that promotes an email with an easy sign-up option.
The most effective method to Set Up Facebook Ads is To Grow Email Lists
Facebook provides two campaign options for generating leads: Conversions and Lead Generation. Let’s focus on how to use the Conversions objective.
Go to settings and open the Ads Manager. Click Create to set up a new campaign and select Conversions as your objective. Make sure your campaign name is memorable so you can easily find it.
1. Create Your Ad Set – “The What”
Now create your ad set. Set your conversion to allow Facebook to send your audience to your website. Also, optimize for the Lead event on your pixel. Facebook takes this as an instruction to show your ads to audience members most likely to complete a call-to-action: subscribing.
Put the Lead event code on the success page and the Facebook algorithm will know when someone subscribes as the event fires. If you see a red dot instead of a green one when setting this up, it means the page has had no recent traffic to fire the code. When someone reaches the page with the event code, it will fire and the dot will turn green.
2. Create An Audience – “The Who”
Next, create an audience. Here you choose who gets to see your ads. For instance, let’s say you want new subscribers from a cold audience. Create a lookalike audience or a new one using demographics and interests.
If you want email addresses of people who have already engaged with you on Facebook or Instagram, create a custom audience. You can choose from various options.
3. Choose Your Platforms – “The Where”
Presently, you’ll choose your positions, that is the place where your promotions will appear. Facebook allows you to show your promotions on four fundamental stages: Facebook, Instagram, Messenger, and Audience Network. For a fact, the Audience Network is probably not going to convey the outcomes you need from a mission to acquire email supporters so I recommend you switch that arrangement off by unchecking the crate. The Audience Network isn’t as valuable in gathering messages so you can switch off that choice.
4. Set A Budget – “The How Much”
Lastly, complete your ad set by setting a budget for your campaign.
Now that your ad set is complete, you can focus on designing your ads. Our suggestion is to have at least two ads running to test different versions and get the best results from your budget.
Make sure that your ads position the lead magnet as the solution to your audience’s problems to encourage them to click through and find out more.
How To Optimize Your Facebook Page To Grow Your Email List
1. Set A Sign-up Form On Your Facebook Page
Apps like the Join My Mailing List App can collect email addresses easily and automatically add them to your list within your Constant Contact account.
It takes hardly a minute to connect the app to your Business Page. And you get tons of customization options like adding a logo or a quick introduction to let your audience know what they’ll receive.
2. Post Your Email Newsletter As Your Cover Photo
Your cover photo is the first thing people see because it’s right at the top of your page. Use this space to post an image shouting out your email newsletter. There’s no end to the customization options with this one either!
3. Use A Facebook Call-to-Action Button
Did you know that Facebook has a call-to-action button? Well, it does! And it appears near the ‘Like’ button on your cover photo.
A great way to encourage email sign-ups, you simply to add the “Sign-Up” button and link it to your inline sign-up form. Now, your Facebook visitors can easily join your email list.
4. Share Your Newsletters As Posts
People need to like what they see before they choose to buy a product. It’s pretty much the same concept as email subscriptions. Why will people sign-up for a subscription when they have no idea what they’re getting into? The short answer is, that they won’t.
Nowadays, people treat their inboxes like sacred spaces. So you need to tempt them into subscribing to your emails. Share some of your email newsletters across social media channels like Facebook, Twitter, and LinkedIn. After all, you want them to get the attention they deserve.
Also, be sure to customize the caption to display a link to your sign-up page so fans can easily subscribe to receive all your future messages.
5. Offer Exclusive Content
The idea of exclusive content ties is somewhat similar to the previous point. How? Because the idea behind both these points is enticing users to subscribe to you.
Along with knowing what they’ll be getting, it helps if users know that what they get is different from someone not subscribed. E-courses, PDFs, podcasts, the list is endless to what you can offer as an exclusive gift.
The Takeaway
If you have something of worth to offer your users, Facebook is a great way to invite people to sign-up. The bottom line? Facebook ads with a great CTA. So people don’t just sign-up for your newsletters, but want to! Make sure to try out some of these tips and let us know what you think! You can contact Cyber Dolphins Pvt Ltd. for more information.