Digital Marketing

How digital marketing Prove to be a good career

Table of content

  • Introduction
  • What is digital marketing?
  • What skills do you need to become a digital marketer?
  • Is digital marketing a good career path?
  • What benefits and drawbacks may a profession in digital marketing offer?
  • How do you become a digital marketer?
  • Summary


You might be considering learning more about digital marketing if you’re thinking about changing careers or even moving in a new direction within your existing organization. The impact that digital marketing can have on a company’s bottom line, as well as the variety of opportunities and constant career advancement that it gives to individuals with the necessary abilities, have helped the profession of digital marketing acquire a lot of attention in recent years.

Is digital marketing a viable career choice, you might wonder? Cyber Dolphins Pvt Ltd. aims to offer you the whole low-down on what a career in digital marketing entails in this post. Hence covering everything from the qualifications you need to succeed as a digital marketer to the earnings you can anticipate. And whether you’re a good fit for this fulfilling and significant profession.

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What is digital marketing?

The creation and distribution of all publicly accessible digital content for a business, brand, or person is known as digital marketing. However the goal of the digital marketing team is to raise brand awareness by publishing promotional materials combined with excellent and highly relevant content in an effort to establish credibility with viewers. The Cyber Dolphins Pvt Ltd. team’s objectives are to draw in and convert new customers while retaining the business and loyalty of current ones.

A team working on digital marketing will make use of some or all of the following channels and techniques:

  • Utilize social media sites like Instagram, Twitter, LinkedIn, and Facebook to build communities and followings, engage users and clients, exchange content, and advertise goods and services.
  • Blogging platforms like Medium, Tumblr, and WordPress for content that is valuable to readers and optimized for search engines
  • Email and newsletters to provide assistance at various points in the customer journey, engage with consumers more directly, and promote products, features, and special offers.
  • Search engine marketing (SEM), pay-per-click (PPC) advertising, and online advertising

What skills do you need to become a digital marketer?

Digital Marketing

However, businesses and recruiters will have certain expectations of potential job candidates in terms of both hard and soft skills. While there are no formal requirements to begin this fascinating career path, it is important to note that there are some expectations. Hence you can practice some of these at home by using digital marketing tools, reading and writing blogs. Making sample social media campaigns, and learning how to interpret user behavior.

Hard skills

  • Excellent familiarity with social media platforms and trends
  • Interest in (and familiarity with) marketing and web analytics technologies like Taboola, Outbrain, Google Adwords, and other digital advertising platforms.
  • The ability to leverage email marketing solutions like MailChimp, HubSpot, Sendinblue, and Mailjet
  • Understanding and proficiency with pay-per-click marketing
  • Understanding the execution, analysis, monitoring, and administration of SEO and keyword research
  • knowledge of the planning and carrying out of marketing campaigns
  • Experience conducting A/B testing, email marketing, and multivariate tests
  • Having a solid grasp of UX and optimizing customer experience funnels and landing pages

Soft skills 

  • Ability to manage time and set priorities
  • Possessing analytical abilities and a desire to learn new techniques, collect data, and research trends
  • Project administration
  • Taking charge and delegating tasks
  • Superb written and vocal communication
  • Ability to operate independently with attention to detail

What benefits and drawbacks may a profession in digital marketing offer?

When thinking about changing careers, it’s critical to be honest about the benefits and drawbacks you can encounter in the new position. Before making any major life decisions, consider the following list of advantages and disadvantages of a career in digital marketing mentioned by Cyber Dolphins Pvt Ltd.

Let’s start with the pros!

  • Lots of job opportunities
  • Varied and rewarding tasks 
  • Chance to work with latest technology
  • Long term job security 
  • Scope for professional growth
  • Opportunities to earn high salaries
  • Lots of specializations to go into
  • Many creative opportunities
  • Freelance and in-house opportunities
  • Evolving industry
  • Constant learning opportunities 
  • Low overheads (for freelancers)
  • Marketers can work for any type of business, organization, or person.

We now know the advantages, so let’s look at the disadvantages!

  • It is required of digital marketers to stay current with industry developments, which happen quickly.
  • A rise in the popularity of this professional path has resulted in increased competition for jobs.
  • You must set up time to acquire new skills.
  • Lack of organization and industry standards
  • It might be challenging to calculate or demonstrate a return on investment (ROI)
  • Also marketers are required to wear several different hats simultaneously. The marketing staff is mostly responsible for the expansion of the organization.

How do you become a digital marketer?

There are various paths to a career in digital marketing; this field’s flexibility makes it appealing to a wide range of people. To get ready for your career shift, there are a few straightforward actions you may take. In this blog, Cyber Dolphins Pvt Ltd. go into great length on everything you need to do to begin a career in digital marketing. However, here are the highlights:

1. Read up on the field and familiarize yourself with the main ideas and tools.

You’ll learn so much through experimenting with digital technologies and making your own straightforward campaigns. That when you do land your first job in the sector, you’ll be able to use this expertise to jump right in. Become an expert with HubSpot or MailChimp, or dive deep into Google Analytics.

2. Organize your studies with a course or certification in digital marketing.

An organized learning path will help you meet like-minded career changers, give you the chance to get professional criticism and coaching, and teach you the skills you need to land your first job, whether you start off with a free digital marketing short course or go right into a bootcamp.

3. Build a digital marketing portfolio

However you’ll probably have a number of projects and assignments to present as examples of your abilities if you do finish a course of study. Gather these into a straightforward portfolio that you can hand out to potential companies when you start to attend your first interviews.

4. Do some networking

Even if networking isn’t everyone’s cup of tea, when done correctly, it might be the key to landing your first job in the industry. Attend pertinent gatherings (both in-person and online), connect with digital marketing authorities on LinkedIn, ask them questions, and demonstrate a sincere interest in their profession.

5. Start applying for entry-level positions

You are undoubtedly prepared to begin applying for junior employment in digital marketing now that you have completed a course, built a portfolio, and possibly gained some experience. Hence register for Google Job Alerts, update your CV and LinkedIn profile with your new skills, and utilize Glassdoor and LinkedIn to look for local jobs.


We hope our overview of all things digital marketing has helped you answer the question: Is a career in digital marketing a good choice? Hence you can determine whether switching to a career in digital marketing aligns with your goals for professional advancement by thoroughly researching the field, gaining some experience, and knowing yourself and your skill set.