Even among graphic designers, the question of whether a logo is good can lead to uncertainty. Personal taste is an unavoidable factor in conversation, which can make it seem like a rude puzzle. But this is not true. To understand what a good logo is, you have to find a way to think about it – that is opinion without affecting personal feelings, preferences, or results. You have to ask, what does the logo say about the brand?
We are here to answer these questions and give a quick overview of the basic functions and qualities of a good logo. In this way, you know how to properly set your logo to success from the beginning of the design process. First, let’s understand what a logo is?
What Is A Logo?
To understand what a logo is, we must first understand what the main purpose of the logo is. The purpose of the design process will be to make the logo instantly recognizable, inspiring trust, appreciation, trustworthy and an inherent superiority. A logo is an aspect of a company’s commercial brand or economic entity. Also, its size, colour, font, and images are usually distinctly different from other logos on the same market.
The Work of a Good Logo
To understand what makes a logo good, let’s talk about what a logo should do. Logo design starts with a strategy. A good logo works on that strategy. Great logos are the perfect tool for brands to attract audiences and create memorable impressions. They use design to differentiate products and services from their competition. It also communicates ownership of a brand’s share in the market.
While it is easy to feel overwhelmed by the subjective nature of visual aesthetics in logo design, consider the factors you can test when evaluating a logo – that is, how well it is serving its function. At the end of the day, a good logo should look good, but most importantly, it should meet its branding goals and attract its target audience. The logo is a central part of the branding of any business, as it is usually the first point of contact for most potential consumers.
Thus, it is important to ensure that when you create a logo, it truly represents your brand and can connect with consumers.
Many aspects go into the logo design. Also, they can change depending on your needs and the industry you operate. Nevertheless, the best logos share all four key features, no matter what makes them unique.
So, what should a logo look like? Here are some elements that describe the qualities of a good logo
- A design that reflects the importance of your brand
- Similar to Your business name
- A relevant colour scheme
These four qualities and elements make a logo instantly recognizable. Also, it ensures that when consumers see it, they will connect with your brand.
1. A design that reflects the importance of your brand
A logo should give an immediate and honest impression of your business philosophy, which explains why your brand is special. A logo that is based on an authentic brand philosophy will be meaningful and instil confidence in its audience.
Therefore, before starting logo design, you should know about your brand. If you haven’t thought much about brand characteristics or values, now is the time. Building a brand identity that can relate to your audience will give you a huge advantage as you will do your work through the logo design process.
Designing to express the essence of your brand goes beyond your brand personality. Develop your logo keeping in mind your ideal customers. Your understanding of your target audience greatly affects your attitude towards logo design.
2. An appropriate style choice
One of the first logo design decisions to consider is the choice of style. Here is a quick run-down on five types of logo styles that help you find your way.
A wordmark is a logo made exclusively of text – usually a business name. Wordmark can be the perfect option for start-up businesses. Since name recognition and awareness are important for a new business, the entire focus of Wordmark is the business name with no additional names. Choose a fitting font and colour to match the personality of your brand.
If you can portray your brand without words through the use of an image or symbol, then a brand mark may be the right choice for you. Brand Marks are usually associated with universally known organizations that are easily identified through the symbol alone. Many of today’s well-known brands started as marks of the Marks combination and “earned” their ability to omit the name/text.
A combination mark provides the flexibility to take out a company name by incorporating an image or symbol, allowing you to further clarify your story and differentiate your brand.
Like the conjunction symbol, the emblems incorporate both the text and the symbol or symbol, but usually by designing the text inside the symbol. They often emulate badges or seals. Symbol style logos are more elaborate because they are more detailed and the text should fit within the image. If you decide to work with a symbol-style logo, make sure it is versatile enough to be clear and visible in shape below for smaller uses such as promotional products or profile pics.
Otherwise called starting or monogram style logos, letter marks are a mainstream decision for brands that need to work on a long organization name by utilizing some kind of shortened form. Since the vast majority of the attention is on letters or initials, letter marks regularly use a more stylized font.
3.Your business name
An amazing logo will recount the entire story with a picture. Although some significant brands might have the option to pull off a brand-style logo, it isn’t suggested for businesses that are not yet an easily recognized name. Except if your brand is broadly known (or you have an unending advertising spending plan), your business name is a significant brand identifier and should be included in your logo design to build a relationship with your audience.
Even though we advocate for incorporating your business name in your logo, we emphatically advise against including any extra content that can make your logo hard to peruse when resized. Tagline and company address or contact information are some features that are not considered during logo creation. There might be a few examples where this information is suitable as a different component, however, a logo design should be clear, basic, and stand apart from the unnecessary content.
4. A relevant colour scheme
Color says a lot about your brand. Studies show that color builds brand acknowledgement by 80%. The human mind is programmed to respond to a different color with different emotions. Color has the ability to influence behaviour and emotions. Therefore, the choice of color should be strongly influenced by the preferences of your target audience. With somewhat, comprehension of color brain science and how to pick the correct logo colors, can uncover some of the key features and interface with purchasers.
An effective logo should have a design that provides style choices to suit your brand character, your personality, your business name, and a reliable color decision. Placing the essential time and methodology into these choices will pay off over the long run, get your brand seen by the right people, and establish a long term connection.
Designing good logos is simple and easy when you focus on the characteristics that make them effective. By attempting to deliver a timeless yet versatile plan, you can set up a solid establishment for building your brand. Simplifying it will likewise be more vital for the audience, which will guarantee that your plan is more relevant. With a decent logo in hand, you can begin building an influential brand that will attract the attention of consumers, keeping you in mind for a long time to come.
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