Social media is now a part of millions of people all over the world. In 2019, the average population on Instagram rose to around 1 billion who would each post at least 1 post every single day. There are literally millions of accounts that tweet, post, and message on a daily basis. Hence, social media has a great significance on the lives of people.
Various factors affect the success or failure of each social media account. We see thousands of social media influencers who have a large follower base but building this base has not been easy for anyone. They have to go through various ups and downs. An apt social media plan is what helped them survive in the competition.
The business has to create a strategy that would help them in the long run and make them shine on social media. A very essential part of digital marketing is social media marketing and thus, constructing a proper social media plan is of utmost importance. So, we will be providing 8 steps through which any business can have the ultimate social media plan.
Steps to create a social media plan-
Create S.M.A.R.T. Goals
The first step in creating a social media plan is to choose social media marketing goals that align with the business goals. An outstanding strategy will help in generating a higher return on investment. The goals should be S.M.A.R.T i.e., Specific, Measurable, Attainable, Relevant, and Time-bound. Adopting this plan will guide the actions of the business and ensure that they lead to effective results.
Metrics related to social media like followers, likes, and comments can be easily measured, but it becomes tough to prove its real value. So, one should focus on other factors like engagement, click-through, and conversion rates. The business should have different methods of tracking for different social media platforms.
Gain knowledge about the audience
Knowing the audience is of utmost importance. When the company has a piece of knowledge about their target audience, it becomes easier to create relevant content that they will like. It is also necessary to turn social media followers into potential customers. The business should have information about the age, location, average income, interests, etc. This will help the company in understanding the audience well.
This cannot be done without a proper social media plan. One has to analyze the content every time and understand whether the audience is actually interested. This will increase the chances of conversion of leads into potential customers. Read more about target audience and get a better understanding.
Be aware of the competition
Any business would have tough competition and it is necessary to work hard and create certain strategies. Creating strategies is necessary in order to survive in the competition. There are high chances that competitors would also be using social media to promote their products or services. So, one has to conduct a competitive analysis. It will allow the company to understand who the competition is and what they are exactly doing. SWOT analysis comes into existence here, where the company can analyze its strengths and weaknesses and work accordingly.
For instance, the competitor is actively posting on Twitter but is hardly active on Instagram. In that case, be active on all the platforms but focus on the ones that can generate the most followers. Hence, this social media plan can prove to be very effective.
Conduct a social media audit
The company has to conduct an analysis where they have to ask certain questions to themselves. They include-
- What is running smoothly and what is not?
- Who are the potential customers?
- Which network does the target audience use the most?
- How exactly is the social media presence compared to the competition?
Once the company understands this and knows the apt answers to all the above questions, a social media audit is done successfully.
One thing that happens a lot these days is the use of fake accounts on social media. The company has to look for these accounts and report them or talk to the cyber police if things get worse.
Find the right followers
The social media marketer has to ensure that they find the right followers. There is a large population on social media, and marketing the product to each one of them sounds ridiculous. So, the marketer has to narrow down the list of users who have been loyal followers and have also converted into potential customers. On the basis of this list, the company can now start advertising each product or new events that might happen in the future. This can prove extremely beneficial.
Building a good relationship with the followers can help in creating a strong customer base that will earn goodwill for them. So the business has to constantly communicate with the customers and ask them for feedback. Both positive and negative feedback is extremely important for the growth of the business.
Build a social media content calendar
The last thing to keep in mind when creating a social media plan is to ensure that the content is regular and updated every other day. There should be a constant engagement with the audience which will help them in the future.
Always keep in mind that the posts should be scheduled beforehand in order to avoid any delays or mistakes. The content should be relevant and it should be creative and unique at the same time. Use the scheduling tools that are available online and make sure that it is used correctly. Hootsuite, Sprout social, Feedly, Airtable, Tweetdeck are some of the best scheduling social media tools.
The above-mentioned steps are more than enough in order to create the ultimate social media plan. The business has to ensure that they follow this plan and not just wait for the results. One such company that is working hard and keeping up with the social media game is Cyber Dolphins. The eye-catching posts that have been created by our talented graphic designers are always unique and creative. Our special qualities make them so captivating and always leaves the viewer enthralled.