A complete manual: The ABCs of online marketing
Introduction
In today’s world, the internet plays a major role in almost every field and industry. During the pandemic, students had to take online classes, businesses had to work from home, and people had accepted the fact that every single thing can now be done on the internet.
Just like that, even digital or online marketing is one of the ways through which marketers can promote their products and services. So, if you are a newcomer here is a list of all the various terms that a marketer should know and keep in mind.
A
About page
It is the first page or the page that comes when a user clicks on the website. The users get to know about the company as to what product or service the company provides or what can the users expect from the company. The page is of utmost importance and the marketer has to ensure that they create the perfect page that has all the information that a user might need.
Alt tags
An alt tag, also known as “alt attribute” or “alt description,” is an HTML attribute that is applied to image tags to give search engines a text alternative. Images in alt tags, such as product photos, can help a business rank higher in search engines. The business has to use alt tags to get high rankings for their pages.
B
Backlinks
Backlinks are a part of off-page SEO and are an inbound link that comes from one website to a page on another website. This also helps the company to stay on top of the search engine results page.
Blog
Blogging is a part of content marketing wherein the marketer writes on different topics related to the company and posts it on the company’s website. Readers love reading blogs and hence, blogging is a good way of attracting more users to the website.
C
Content development
Content is of utmost importance and it consists of researching, gathering, organizing, writing, and editing content for publication on different websites. The goal is to build a connection with an audience or to inspire some kind of marketing or sales outcome.
D
Domain name
The domain name of your website is the address that people type into the URL bar of their browser to access it. To put it another way, if your website were a building, your domain name would be the address. To have a place on the company’s site on the internet, the marketer has to register the domain name.
E
Ebooks
Ebook is a part of content development wherein the marketer can create books in an electronic format and publish it on the website of the company. This increases the traffic on the website as more book lovers visit the website.
F
It is a part of the social media channel that the company can use to give various types of content to the followers and increase the traffic on the site. Facebook is a great platform for marketers and they have to use it effectively and efficiently.
G
Geo-targeting ads
It refers to the practice of delivering different types of content to the visitors based on the geolocation which includes country, IP address, organization, etc.
H
Hosting
It’s a form of web hosting service that allows people to make their websites available on the internet.
I
Local businesses use Instagram to advertise their goods or services to the app’s followers and then develop a close relationship with them in order to turn them into potential customers.
J
Javascript
A programming language that is used to control the Adwords data in a browser-based IDE.
K
Keywords
During the development of content, keywords are written that are important to the business and can be easily identified by search engines. One has to craft the content according to the apt keywords.
L
Landing pages
The design of the landing page is user-centric. It is where the users would land after they have clicked on the PPC advertisement. It may convert the audience into customers.
M
Meta-description
It is a text that provides a short and clear explanation of the content contained in a specific web-page.
N
Navigation
It is a part of the website that allows the users to scroll through the content that is present on the website.
O
Optimization
Optimization is the structure of the page concerning search engines.
P
PPC
PPC is a form of paid advertising used to promote the product to the customers and it is a part of on-page optimization.
Q
QA
QA(quality assurance) is a way of testing to ensure that the elements are perfect.
R
Retargeting
It is a method of displaying advertisements to users twice in order for them to try out the product if they were not persuaded the first time.
S
SEO
SEO attracts search engine traffic that involves the use of keyword research. It is an important part of online marketing.
T
It is a social media app used for posting content and promoting products or services to users.
U
UX design
It is a strategic way to design a website and is an essential element of online marketing.
V
Video
Users can comprehend content in a visual format, such as through videos shared on various social media apps.
W
Website
The marketer must create a website, which is a page on the internet dedicated to online marketing. It contains all of the company’s details..
X
XML sitemap
It is the list of all the pages on the company’s website.
Y
Youtube
Youtube is a form of online marketing wherein the company posts certain content relevant to the company.
Z
Z-index
It helps to control the positioning of overlapping elements and is used for black hat SEO purposes.
Conclusion
These are all the definitions that are included in the ABC’s of online marketing dictionary and to get the detailed information you can also contact Cyber Dolphins that is a digital marketing agency that provides the best services. At Cyber Dolphins, you get the opportunity to connect with some of the experts in the field who can take your business to the next level.
What is SEO in marketing?
Introduction
The modern world necessitates a wide range of choices in different fields. Marketers, too, are finding it difficult to adhere to conventional marketing methods. They need to come up with something that can build their business and increase the number of customers. All of this can be possible with digital marketing.
Digital marketing is a wide concept and to simply put it down, it is promoting the products and services on a digital platform. This form of marketing involves various tools and techniques and one such tool is known as search engine optimization.
What is SEO in digital marketing?
SEO (Search Engine Optimization) is the fundamental part of digital marketing that involves the practice of increasing website traffic in the form of quantity and quality through organic search engine results.
The marketer’s job is to create relevant content as the search engines would look out for up-to-date pages and the ones that can help the users.
Significance of SEO in marketing
Since you might have understood the meaning of SEO, let’s move on to the next important part i.e, the significance of SEO in marketing.
Website traffic
Marketers constantly search for new ways to improve website traffic and attract more users. This can be done through an unpaid form of marketing i.e. by SEO. The Search engine is a complex network that holds the knowledge of every single field. The companies have to create content in such a manner that they rank in at least the top 5 or top 10.
Visibility
Increasing the number of users means increasing the visibility and ranking of the website. This is possible only when one ranks high on the search engine results page (SERP). It is also essential to remain on the 1st page in the SERP because users generally do not turn on to the next page as they find the relevant content on the first.
Authority
Authority is one of the most important points for the significance of SEO in marketing. When the website is authentic, trustworthy, high quality, and relevant it creates a sort of authority in the site. The more authority the site has, the higher the ranking would be, and more users would be attracted to the website. So to create trust for your brand and build a strong relationship with the users, marketers have to keep in mind that they create authentic and relevant content.
Create a better experience
One thing that always impresses the customer is useful and simple content that is 100% effective and efficient. To create this experience, the marketer has to ensure that they do not just focus on SEO but also the other tools and techniques of digital marketing that can determine the success or failure of the website. Another thing that may work for the marketers is creating mobile-friendly content that leads within 5-10 seconds which leaves a positive impression on the user’s side.
Cost-effective
Companies and businesses do not have to worry if all of the above-mentioned points can be done for free. SEO is a form of marketing that is totally free and organic. It is an on-page SEO type that helps the users to create content that is absolutely free and provides maximum assistance to the customers.
SEO for business growth
SEO can help the business to grow in the following ways-
Utilizing keywords
To begin with, a great start to SEO would be through the implementation of excellent and relevant keywords. For instance, you sell skincare products and have a website for the same. In this case, all your blogs, posts, articles, images should be related to skincare products. Using the right keywords and phrases will help the search engines to find a website easily and show it to the users.
Good meta description
Meta-description is a 1 or 2 line sentence under the title that is clickable. When the description is clear and unique, users would love to visit it and stay on the page for a long time. The meta description should solve the problem of the users and give them an exact answer.
Mobile-friendly website
A large number of users use their mobile phones for searching for different products and services as many of them do not have that idle time. Hence, the SEO developer has to ensure that they create a mobile-responsive website that includes all the features and various points required by the users. It should also have a great speed of loading otherwise the user might leave the site even before seeing it.
Produce quality and optimized content
One thing that is very crucial in SEO is to create content of high quality with the perfect title, URLs, meta description, and other product or service features. Search engines look for new and fresh content that the users like and hence, the developers have to create something that is unique and works according to the trend. They should also ensure that regular changes and updates are made on the website.
Improve website’s speed
As we mentioned before, if the speed is low, users may leave the website soon and there are fewer chances of them visiting the website again. To avoid this problem, one has to make the website in such a way that the images and other content are of high quality but does not take a lot of space or time to load.
Conclusion
SEO can be a difficult task to accomplish but with commitment and pure hard work, one can achieve it easily. Do not stay with the impression that it is a one-day thing. SEO takes a lot of time to develop and after constant hard work, anything and everything is possible.
If you are still confused and believe that SEO is not your cup of tea then do not worry as we have got you the right agency that will complete all these tasks for you. And that is Cyber Dolphins, a digital marketing agency that provides all the necessary digital marketing tools and solutions to all your problems.
