2020 was a rough journey and many businesses could not achieve the goals that they had set for themselves. The world had stopped physically but not digitally. Many companies tried to set up their website and used all the tools for digital marketing. Some succeeded but others could not. But one thing that we are always taught is to never stop and try until we finally succeed.
One of the important tools in digital marketing is SEO. Hence, we decided to provide you with a beginner’s guide to SEO that is essential in 2021.
What is SEO?
Search Engine Optimization or SEO is the process of improving the site of a business to increase its visibility for relevant searches. SEO is the most cost-effective way to target the audience rather than using the money for paid or direct traffic. SEO helps the business to stay visible and helps to attract more users who can become potential customers. So to stay at the top businesses have to adopt certain SEO techniques and that is also the reason why we thought of providing a beginner’s guide to SEO.
How does SEO work?
Search engines work hard to provide the desired results to all their users. They give only the best to all the people using SEO. Search engines not only work hard to provide high-quality content but also ensure that the content is relevant and up-to-date.
In order to do this, search engines will scan, or creep different websites to understand every detail of the site. This process helps them to deliver better content to the users who are looking for specific keywords or topics.
Next, the search engines will analyze and check whether the site is user-friendly and readable. If it does not look perfect, the search engine avoids showing it to its users. The companies have to ensure that they build their websites user-friendly and most important, search engine friendly.
Search engines use various algorithms to conduct this process and use bots like google and bing that perform the tasks efficiently. Unlike paid search ads, one cannot pay for search engines as it is totally organic. Hence, this is an important term one would want to know in the beginner’s guide to SEO.
Is SEO important for marketing?
A question that may occur in your mind is whether SEO is really important for marketing? The answer to that is a 100% yes. SEO is a fundamental tool in digital marketing because internet users search for products or services and other commercial doubts on an everyday basis. Search becomes the initial source of driving traffic towards the company and its website. Greater visibility and top rank would help you generate more users and survive in the competition.
Search results have now evolved over the years and rather than transferring the user to another website, it tries to show direct answers to all its users. Therefore, the marketers have to work harder and try making the content short and brief with all the relevant content.
Now 2 factors that would help the companies to determine their SEO strategy. They include-
- On-page SEO
- Off-page SEO
On-page SEO considers all the measures taken directly within the website of a company to improve its position in search engine rankings by making it easy for the search engine bots to interpret the pages. It measures the content quality, page performance, and content structure.
Off-page SEO refers to the factors that occur off the company’s website in the form of backlinks from another site and more such promotional methods. Social media is a very good example of off-page SEO.
Let’s understand the factors that affect on-page and off-page SEO
Factors affecting the on-page and off-page SEO
On-page SEO optimization
As explained above, SEO can be determined within the page by the company and so there are a few factors that can help the businesses to improve their position in the search engine’s result page. They include-
- Title tag
- Image name and alt tags
- Internal links
When these factors are considered properly and the businesses make the required changes, the on-page optimization can prove to be effective and useful.
Off-page SEO optimization
Just like the on-page SEO, there are a few factors that help the companies in terms of off-page SEO. Though one might not have direct control over the off-page factors, one can improve the chances of making these factors in their favor. The factors include-
Content is the most important factor that decides the success or failure of the company. Quality content can prove to be effective to attract search engines and also help businesses to make connections with the site users.
One thing that has to be kept in mind is to make relevant content that will increase the chances of higher ranks in the SERP. A few types of content that the company can focus on is-
- Blog posts and articles
- Guides and tutorials
- Social media content
The marketer has to make content according to the relevant keywords and phrases and keep the content as fresh as possible. This is again a very important topic to keep in mind in the beginner’s guide to SEO.
The bottom line
SEO is not at all a difficult topic to understand and businesses who want to stay up in the game have to create a website that ticks off all the requirements in terms of search engine optimization. The company has to adopt various strategies that can help them to rank high in the SERP.
Cyber Dolphins is a digital marketing agency that provides services like SEO, content marketing, graphic designing, social media optimization, and many more services with the best quality. They have the best and most effective SEO strategies. Hence, if you are a beginner in SEO, this company can help you to build the right website and generate more revenue on investment. We hope that the beginner’s guide to SEO helped you.